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Advertising

We advertise and market our products exclusively to adults 21 years of age and older.  The beer industry uses media and marketing to reach adults with brand messages, and we do so responsibly through adherence to both an internal Company Code and an industry Marketing Code.

Our commitment to responsible advertising is seen in the marketing creative of our brands, the thorough review process in the development of brand advertising and the careful attention we pay to selecting appropriate programming for our commercials.  In each case, we are committed to focusing on our consumers – adults of legal drinking age who choose to drink.

Alcohol Stat Sheets
National Alcohol Stats Sheet
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Related Research
Audience Composition
Sports Audience Composition
Influences on Youth's Decisions about Drinking (GfK Roper Youth Report)
Alcohol Advertising
Advertising Literature Citations
Americans Support Alcohol Education Programs
Fast Facts
  • 27% increase in parents’ influence since 1991 (GfK Roper Youth Report).
  • We know from research that advertising promotes a choice of brands to legal-age consumers who have already decided to purchase beer. It does not increase overall consumption or encourage people to break laws.
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